Creative & Digital
Marketing Strategist

Directs the deployment of sophisticated multi-channel marketing and communications initiatives, streamlining campaign analysis and refinement. My role encompasses converting business goals into strategic marketing actions and supervising the creation of brand-aligned content for digital channels and websites. I cultivate strategic media partnerships, manage event logistics via Cvent, and lead multi-channel marketing efforts. Additionally, I conduct thorough audits to enhance communications strategies and oversee the development of creative assets, including video content.

As a member of the Client Product Group (CPG) leadership team, I developed and executed a comprehensive communication strategy for the CPG President, enhancing engagement across 3,500 global team members to achieve alignment and adoption of the annual strategy cascade. My role involved translating business strategies into effective 360-degree communications plans and presentations, internally promoting product launches, drafting keynotes, scripts and talk tracks, managing organization-wide correspondence, and leading both internal and external initiatives including town halls, all-hands, ERG talks and executive/partner panels. I also collaborated on organizational updates, moderated events, and contributed to major cross-functional projects, leveraging SharePoint, Poppulo, social media and other platforms to maximize reach and impact.

Engineered user-focused e-commerce platforms, leveraging customer interaction data to refine the user experience. My work involved crafting wireframes, mockups, and detailed documentation to delineate interface components, user interactions, and design aesthetics.